Inside Expo West: A Peek into the Newest Trends Shaping the Wellness Industry

Plus the top 10 best products I found on the show floor

The second most wonderful time of the year has just finished… Expo West (Natural Products Expo West) is one of the largest trade shows in the natural, organic, and healthy products industry in the world. Thousands of exhibitors, including manufacturers, suppliers, distributors, and retailers showcase their products, innovations, and services to industry professionals and attendees. In years past we’re looking at 80,000 attendees from all over the world. In the few years since covid we saw a decline in attendance but each year it’s gotten bigger and bigger and I think this year was one of the biggest I’ve been to. It was also, fun fact, the first major big event to be cancelled due to covid19 in 2020… and was cancelled the day before the show after everyone set up their booths and flew in from all parts of the globe. Fun times.

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There’s a wide range of products from food and beverages, supplements, personal care, pets, kids and baby, household goods, and much more. It’s great for networking and also learning about the industry trends, finding new products, educational sessions, and of course major business transactions.

CLICK HERE to see my top 10 finds at Expo West 2024.

Every year at the show we get to see what’s happening with food and what the “IT THING” will be for the year… aka the trends in food.